Adam Lueken
One of the many areas of support that VitalSkin practices have access to is a full marketing team for new patient growth and engagement. Digital patient marketing is a big part of that support, and the team uses a variety of resources and tools to best promote VitalSkin practices.
Recently, they chose Adobe Marketo Engage as their primary marketing engagement platform. Marketo was founded in 2006 and has grown to become one of the leading platforms for marketing automation with more than 2,300 customers and more than 100,000 users worldwide.
Marketers in a variety of industries utilize Marketo, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Notable Marketo customers include CenturyLink, Charles Schwab, GE Panasonic, RingCentral, and Roche.
Marketo’s marketing technology enables users to use lead management, marketing automation, lead scoring, event marketing, and more. Specifically, the platform provides:
Marketing automation: workflows, triggers, filters, automation, etc.
Database: lead, contact, and account profiles
Native CRM integrations
Multi-channel: Email, web pages, social, ad networks, etc.
Tracking reporting and advanced forms
Patient growth and engagement are key parts of VitalSkin’s marketing support. With Marketo’s cutting-edge resources and lead management, we are excited about the value this will bring to our practices.
If you’re seeking an ideal solution for patient growth, as well as other administrative support resources, visit our affiliation and careers pages for more information on joining the VitalSkin family.