What to Do (and Not Do) with Negative Reviews

In the electronic age we’re living in, it’s never been easier to share our thoughts about a product, company or service digitally through social media or review sites. This can be a helpful part of your social media marketing in many cases. If a consumer (patient) likes the care/service/product they received, a glowing review online…

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Is Your Digital Patient Engagement Up to Par?

A few weeks ago, we discussed the growing importance of having the right electronic health record (EHR). An important part of many EHRs is a digital patient engagement component. Whether as part of your EHR or a separate marketing goal, digital engagement with patients has become a critical way to communicate with them effectively. Healthcare…

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Set the Right Tone with Your Office Design

World-class healthcare and outstanding customer service are two of the most important parts of creating a satisfying patient experience overall. But setting the right tone with your office design also plays a role in this experience. Do you need to update your visual aesthetic this year? Your design style and features can impact how your…

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Marketing Mohs Surgery (And Other New Services)

We’ve reached the last entry of our Mohs surgery blog series. If you’ve recently completed your Mohs certification, now it’s time to spread the word about it. When it comes to marketing Mohs surgery, what are the best ways to educate and generate interest with both current and potential patients? You really don’t have to…

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The Best Time for Mohs Patient Follow-Up

We’ve talked about how becoming certified and skilled in Mohs micrographic surgery can help you treat skin cancer patients more effectively. With its convenience and success rate (as well as cost-effectiveness), this procedure has set itself apart as the gold standard in skin cancer treatment. With Mohs surgery, and as with any other treatment or…

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