Social Media Do’s and Don’ts

People use social media for a variety of reasons, whether it’s interacting with family, friends and colleagues, or keeping up with news and current events. People also use it to keep up with the businesses they follow or to locate new doctors, businesses, services, etc., depending on what they’re looking for. For your practice, this…

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Incorporating Skin Cancer Awareness Month in Your Patient Communication

Skin Cancer Awareness Month is here! As we discussed in our recent post, this is a chance to spread awareness and education on skin cancer prevention and the importance of regular screenings. Hosting free screenings and other awareness events are great ways to participate. But if you’re looking for an additional way to educate and…

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What to Do (and Not Do) with Negative Reviews

In the electronic age we’re living in, it’s never been easier to share our thoughts about a product, company or service digitally through social media or review sites. This can be a helpful part of your social media marketing in many cases. If a consumer (patient) likes the care/service/product they received, a glowing review online…

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Is Your Digital Patient Engagement Up to Par?

A few weeks ago, we discussed the growing importance of having the right electronic health record (EHR). An important part of many EHRs is a digital patient engagement component. Whether as part of your EHR or a separate marketing goal, digital engagement with patients has become a critical way to communicate with them effectively. Healthcare…

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Set the Right Tone with Your Office Design

World-class healthcare and outstanding customer service are two of the most important parts of creating a satisfying patient experience overall. But setting the right tone with your office design also plays a role in this experience. Do you need to update your visual aesthetic this year? Your design style and features can impact how your…

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