Effective Ways to Promote New Treatments and Services

Adding new services, treatments and technology in your practice is an exciting time. Although it can inflate your budget, new additions can give you more options for helping patients and staying ahead of your competition. In order to enjoy those benefits though, patients need to know about what’s new. You likely already have several marketing…

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Selling Skin Care Products in Your Practice

Many of today’s most successful dermatology practices not only provide world-class medical and cosmetic care, but offer world-class skin care products to their clientele as well, whether in-office, online or both. This can help boost a practice’s financial production, patient satisfaction and standing as a community leader in skin care. But product sales can add…

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Communicating with Modern Patients

As with technology and practice operations, all aspects of healthcare tend to change and evolve over time. Patient communication is no exception. The communication avenues and options healthcare providers can use is more advanced than ever before, as is the number of digital resources and tools patients have access to. With that access, today’s younger…

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What to Do (and Not Do) with Negative Reviews

In the electronic age we’re living in, it’s never been easier to share our thoughts about a product, company or service digitally through social media or review sites. This can be a helpful part of your social media marketing in many cases. If a consumer (patient) likes the care/service/product they received, a glowing review online…

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