In the electronic age we’re living in, it’s never been easier to share our thoughts about a product, company or service digitally through social media or review sites. This can be a helpful part of your social media marketing in many cases. If a consumer (patient) likes the care/service/product they received, a glowing review online…
You may not consider it as a major part of your promotional efforts, but using the right public relations in your marketing plan can be a great way to communicate your services to your community. Even more so, it can help you share who you and your team are – your passion for helping your…
The holidays are a great time to give back to those in need in your community. They’re also a great opportunity to show your team’s dedication, compassion and selflessness. That’s important. You want your patients to know about the excellent services and level of care you provide, but also the genuine care you have for…
November has been designated as National Healthy Skin Month by the American Academy of Dermatology (AAD). This is a time to raise awareness and educate everyone on the importance of skin health. As we approach the holiday season, the cool, dry winter air will start to affect people in many parts of the country. So…
In the marketing world, content is still king. Content marketing is a big part of attracting and retaining customers for all businesses, including dermatology practices. Whether on a website, social media, blogs, etc., content marketing for your practice has become a necessity. But your focus is on patient care, so spending extra time on content…