What to Do (and Not Do) with Negative Reviews

In the electronic age we’re living in, it’s never been easier to share our thoughts about a product, company or service digitally through social media or review sites. This can be a helpful part of your social media marketing in many cases. If a consumer (patient) likes the care/service/product they received, a glowing review online…

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Give Back to Your Community This Holiday Season

The holidays are a great time to give back to those in need in your community. They’re also a great opportunity to show your team’s dedication, compassion and selflessness. That’s important. You want your patients to know about the excellent services and level of care you provide, but also the genuine care you have for…

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Content Marketing for Your Practice

In the marketing world, content is still king. Content marketing is a big part of attracting and retaining customers for all businesses, including dermatology practices. Whether on a website, social media, blogs, etc., content marketing for your practice has become a necessity. But your focus is on patient care, so spending extra time on content…

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