Social Media Do’s and Don’ts

People use social media for a variety of reasons, whether it’s interacting with family, friends and colleagues, or keeping up with news and current events. People also use it to keep up with the businesses they follow or to locate new doctors, businesses, services, etc., depending on what they’re looking for. For your practice, this…

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What to Do (and Not Do) with Negative Reviews

In the electronic age we’re living in, it’s never been easier to share our thoughts about a product, company or service digitally through social media or review sites. This can be a helpful part of your social media marketing in many cases. If a consumer (patient) likes the care/service/product they received, a glowing review online…

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Is Your Digital Patient Engagement Up to Par?

A few weeks ago, we discussed the growing importance of having the right electronic health record (EHR). An important part of many EHRs is a digital patient engagement component. Whether as part of your EHR or a separate marketing goal, digital engagement with patients has become a critical way to communicate with them effectively. Healthcare…

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Choose the Right EHR

To provide patients a modernized standard of care, electronic health records (EHR) have become a necessity. These systems are designed to advance practice organization and efficiency with care, as well as create effective patient engagement throughout all points of care. Whether you’re implementing an EHR for the first time or looking to switch to a…

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Is Your Telehealth Plan Up to Date?

Telehealth has become more common in healthcare these past few years, but the COVID-19 pandemic has increased the need for virtual visits tenfold. With social distancing a must, the convenience offered by telehealth has become favored by many when it comes to their healthcare, including dermatology. But will that trend continue once COVID-19 has become…

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