Effective Ways to Promote New Treatments and Services

Adding new services, treatments and technology in your practice is an exciting time. Although it can inflate your budget, new additions can give you more options for helping patients and staying ahead of your competition. In order to enjoy those benefits though, patients need to know about what’s new. You likely already have several marketing…

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Communicating with Modern Patients

As with technology and practice operations, all aspects of healthcare tend to change and evolve over time. Patient communication is no exception. The communication avenues and options healthcare providers can use is more advanced than ever before, as is the number of digital resources and tools patients have access to. With that access, today’s younger…

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Best Practices for Digital Passwords and Security

Whether for online banking, paying bills and more, using digital passwords is a common method for keeping our private information secure. Similarly, you likely use one or several passwords when accessing your data and scheduling systems in your practice too. Unfortunately, that doesn’t mean your patient data is always safe, as password hacking continues to…

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Social Media Do’s and Don’ts

People use social media for a variety of reasons, whether it’s interacting with family, friends and colleagues, or keeping up with news and current events. People also use it to keep up with the businesses they follow or to locate new doctors, businesses, services, etc., depending on what they’re looking for. For your practice, this…

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What to Do (and Not Do) with Negative Reviews

In the electronic age we’re living in, it’s never been easier to share our thoughts about a product, company or service digitally through social media or review sites. This can be a helpful part of your social media marketing in many cases. If a consumer (patient) likes the care/service/product they received, a glowing review online…

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