Social Media Do’s and Don’ts

People use social media for a variety of reasons, whether it’s interacting with family, friends and colleagues, or keeping up with news and current events. People also use it to keep up with the businesses they follow or to locate new doctors, businesses, services, etc., depending on what they’re looking for. For your practice, this…

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Incorporating Skin Cancer Awareness Month in Your Patient Communication

Skin Cancer Awareness Month is here! As we discussed in our recent post, this is a chance to spread awareness and education on skin cancer prevention and the importance of regular screenings. Hosting free screenings and other awareness events are great ways to participate. But if you’re looking for an additional way to educate and…

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What to Do (and Not Do) with Negative Reviews

In the electronic age we’re living in, it’s never been easier to share our thoughts about a product, company or service digitally through social media or review sites. This can be a helpful part of your social media marketing in many cases. If a consumer (patient) likes the care/service/product they received, a glowing review online…

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Is Your Digital Patient Engagement Up to Par?

A few weeks ago, we discussed the growing importance of having the right electronic health record (EHR). An important part of many EHRs is a digital patient engagement component. Whether as part of your EHR or a separate marketing goal, digital engagement with patients has become a critical way to communicate with them effectively. Healthcare…

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Preparing for a Media Interview

If you have a practice event coming up or are participating in an opportunity to educate the public, you may be contacted (or inquire yourself) about a local media interview. This may be for a local TV or radio program, a newspaper feature or article, or some other media outlet. As part of your practice’s…

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