Effective Ways to Promote New Treatments and Services

Adding new services, treatments and technology in your practice is an exciting time. Although it can inflate your budget, new additions can give you more options for helping patients and staying ahead of your competition. In order to enjoy those benefits though, patients need to know about what’s new. You likely already have several marketing…

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Selling Skin Care Products in Your Practice

Many of today’s most successful dermatology practices not only provide world-class medical and cosmetic care, but offer world-class skin care products to their clientele as well, whether in-office, online or both. This can help boost a practice’s financial production, patient satisfaction and standing as a community leader in skin care. But product sales can add…

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Communicating with Modern Patients

As with technology and practice operations, all aspects of healthcare tend to change and evolve over time. Patient communication is no exception. The communication avenues and options healthcare providers can use is more advanced than ever before, as is the number of digital resources and tools patients have access to. With that access, today’s younger…

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Social Media Do’s and Don’ts

People use social media for a variety of reasons, whether it’s interacting with family, friends and colleagues, or keeping up with news and current events. People also use it to keep up with the businesses they follow or to locate new doctors, businesses, services, etc., depending on what they’re looking for. For your practice, this…

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Incorporating Skin Cancer Awareness Month in Your Patient Communication

Skin Cancer Awareness Month is here! As we discussed in our recent post, this is a chance to spread awareness and education on skin cancer prevention and the importance of regular screenings. Hosting free screenings and other awareness events are great ways to participate. But if you’re looking for an additional way to educate and…

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