Effective Ways to Promote New Treatments and Services

Adding new services, treatments and technology in your practice is an exciting time. Although it can inflate your budget, new additions can give you more options for helping patients and staying ahead of your competition. In order to enjoy those benefits though, patients need to know about what’s new. You likely already have several marketing…

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Selling Skin Care Products in Your Practice

Many of today’s most successful dermatology practices not only provide world-class medical and cosmetic care, but offer world-class skin care products to their clientele as well, whether in-office, online or both. This can help boost a practice’s financial production, patient satisfaction and standing as a community leader in skin care. But product sales can add…

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Keeping Patients Informed and Safe with Sunscreen Recalls

As you may have seen in the news, there have been a number of stories and announcements about sunscreen recalls and specific products being called out. We know the health and safety of your patients is very important, so here is some additional information about what’s happening and how you can help your patients stay…

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Should Personality Tests be Part of Your Hiring?

When it comes to a dermatology practice’s success nowadays, your team culture is an important factor. Practices that are built on teamwork, productivity and innovation can set themselves apart from the area’s competition and help set a standard of continual growth. Building an ideal team isn’t easy though. You have to ensure the right people…

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Building an Ideal Relationship with Your APP

Advanced practice providers (APPs), including physician assistants and nurse practitioners, can have a valuable impact on your practice – financially, with work balance and with patient satisfaction. APPs are licensed medical providers that practice medicine under the collaboration of doctors. From patient education to treating of skin issues and cosmetic procedures, APPs are important members…

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