What to Do (and Not Do) with Negative Reviews

In the electronic age we’re living in, it’s never been easier to share our thoughts about a product, company or service digitally through social media or review sites. This can be a helpful part of your social media marketing in many cases. If a consumer (patient) likes the care/service/product they received, a glowing review online…

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Is Your Digital Patient Engagement Up to Par?

A few weeks ago, we discussed the growing importance of having the right electronic health record (EHR). An important part of many EHRs is a digital patient engagement component. Whether as part of your EHR or a separate marketing goal, digital engagement with patients has become a critical way to communicate with them effectively. Healthcare…

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Preparing for a Media Interview

If you have a practice event coming up or are participating in an opportunity to educate the public, you may be contacted (or inquire yourself) about a local media interview. This may be for a local TV or radio program, a newspaper feature or article, or some other media outlet. As part of your practice’s…

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Choose the Right EHR

To provide patients a modernized standard of care, electronic health records (EHR) have become a necessity. These systems are designed to advance practice organization and efficiency with care, as well as create effective patient engagement throughout all points of care. Whether you’re implementing an EHR for the first time or looking to switch to a…

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